New Jersey November 2020 figures

December 19, 2020
Reading time: 4 minutes

November figures are out for New Jersey, and what a month!

All charts are available in interactive versions by clicking on them.


This chart shows total gambling revenue in New Jersey from Jan 2019 onwards. The chart includes both retail (physical/bricks and mortar) and online casino and sportsbook operator figures. Top figure shows monthly retail + online combined revenue.

Both retail- and online gambling revenue down slightly from October. Back on track to levels seen before the Covid-19 shutdown earlier this year, on a total level but retail casinos still suffering. Online is now really closing in on generating more revenue than the old bricks and mortar casinos (not counting Apr-Jun when they were actually closed).


New Jersey sports book handle (turnover) 2019-

Total sportsbook handle saw a record month, at $931m. Online accounts for 94% of total handle ($872m). Just a matter of time before we break that magic number $1bn in handle! How come the revenues were down if handle was up this much, one might ask? Well, the simple answer is the operators had less margin in October than November.


This chart shows total online gross gambling revenue in New Jersey from Jan 2019 onwards. The chart includes casino, sportsbook and poker figures. Top figure shows the monthly online combined revenue.

Online then. Casino (slots + table games) pretty much flat from October and a slight decrease in Sportsbook revenues due to lower margins as stated above.

There is a lot of talk in the media about sportsbook handle- and revenue. This chart is really interesting to me, as it clearly shows the dominance of the casino product. Unfortunately, unlike for Retail (physical) Casinos; online slots and table games are lumped together in the stats from the DGE so we can't tell from these figures alone the proportion between them.

Poker then? Poker seems to be little more than an add on product and a marketing tool for the operators, barely generating enough revenue to cover costs…


This chart shows total online gambling tax revenue for the state of New Jersey from Jan 2019 onwards. The chart includes casino (poker/peer-to-peer) and sportsbook figures. Top figure shows the monthly online combined taxes.

So this online gambling thing might be something, huh? November saw yet another record month in taxes and so far, the Garden State has averaged a monthly tax revenue of a massive $15.1 million, putting yearly estimates for 2020 at almost $200 million from the online gambling industry. No wonder other states are planning to roll out legal, licensed online gambling.


This chart shows Sportsbook online market share for operators in the state of New Jersey for the last 3 months. The chart includes all licensed operators.

So let's have a look at sportsbook market share in the New Jersey online gambling world. It comes as no surprise New Meadowlands (Fanduel and Pointsbet) is ahead. But as you can see, they are slowly but surely loosing market share to Resorts (DraftKings, BetStars & Resorts). Ocean (William Hill & Tipico) also took an impressive jump in November, seen to previous months! Fanduel needs to step up as they've lost considerable market share recently…

Below is a doughnut chart showing November only.

This chart shows Sportsbook online market share for operators in the state of New Jersey last month. The chart includes all licensed operators.

This chart shows online market share for the 2 largest sportsbook operators in the state of New Jersey from Jan 2019 onwards. The chart compares Resorts (Draftkings and BetStars) to New Meadowlands (Fanduel and Pointsbet)

Just isolating “the big 2” gives a pretty interesting picture, and November more or less meant back to status quo. It'll be interesting to see how this evolves the coming months.


This chart shows Casino online market share for operators in the state of New Jersey for the last 3 months. The chart includes all licensed operators.

Looking at online casino, it's a closer race. Golden Nugget, licensing titan operator PlaySugarhouse, is still in the lead but dropping in favor of Borgata (Party, BetMGM, Pala and Borgata).

This chart shows Casino online market share for operators in the state of New Jersey last month. The chart includes all licensed operators.

This chart shows online market share for the largest casino operators in the state of New Jersey from Jan 2019 onwards. The chart shows Tropicana (Tropicana Casino, Virgin Casino and William Hill Casino), Hard Rock (Bet365, Hard Rock Casino and Unibet), Caesar's Boardwalk (888, Caesar's Casino, Harrah's Casino, WSOP and Wynn Sports), Resorts (Draftkings, Foxbet and Mohegan Sun), Borgata (Borgata Casino, Borgata Poker, Pala Casino, Party Poker and Party Casino) and Golden Nugget (Bet America, Betfair, Golden Nugget Casino and Play Sugarhouse)

Borgata has made an impressive journey this year and has now surpassed Resorts as number 2 behind Golden Nugget!


More charts, stats and commentary around online gambling in the US always available here.

Stats and figures are gathered from official sources. The data is visualized and commented by Lars Wahlström, CEO of ARGO Gaming Group. Lars is an iGaming veteran with +15 years in the industry and experience from both the B2B- and B2C- side of the online gambling industry. Full comments and analysis are available in the monthly news posts for each respective state, while this page is a basic resource page.

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